

Understanding Performance Max and Google Search Advertising
Performance Max—or P Max—is a new automation tool that Google uses. It’s billed as a way to leverage artificial intelligence to further...


Improving creative in search advertising
Marketers who have spent money on display advertising, television advertising, or print advertising are fully versed in the importance of...


Why manual bidding still makes sense
The battle between the convenience of automation in Google Search and the insights and learnings—often extensible—that manual bidding...